seo checklist

IF You Don’t Follow This SEO Checklist Now, You’ll Hate Yourself Later

Following this SEO Checklist helped our clients grow search traffic from word-for-word 0 to 500 clicks (and increasing) in just 2 months, which is closely very difficult to accomplish as search engine page results abide much more time to yield results.


It can be complicated for a business like CBD and Hemp to grow business in the online world space. Especially, growing sales directly on the website can be something very challenging. What could be the solution to the burning problem?
Well…the answer is quite crystal clear…SEO. From Boosting sales to Getting leads and Increasing brand awareness, Search Engine Optimization is the name of the game you should look up to. In other words, SEO is directly proportional to the Growth Rates of your business.

SO, the question arises how can you get started with optimizing your website? What steps and approaches should you consider while you are just forming out or want to take your website traffic to the next level! 

Following the given action steps in this blog, you can grow your search traffic. 

Eventually, by the end of this blog, be assured your website traffic to skyrocket. Also, I will be giving out the best SEO checklists you should ONLY consider to Grow your HEMP and CBD-based Website Search Traffic FAST!!!

SO without any further ado, Let dive right in.

First thing First, before getting into an Extensive SEO task, let’s first acknowledge the Basic SEO checklist to let you on google’s radar.

SEO Checklist Template

Lets us get started with a basic SEO checklist that you should have in the bag which will eventually act as pillars to rank you higher on Google.

1. Setting up your Google Search Console

Google Search Console is a free tool provided by Google that allows you to monitor, maintain, and troubleshoot the visibility of your website in Google Search results. You don’t have to sign up for Search Console to appear in Google Search results, but it can help you understand and improve how Google perceives your site.

search traffic

The following activities are supported via tools and reports in Search Console:

  • Ascertain that Google can discover and crawl your website.
  • Resolve indexing issues and request that new or updated information be re-indexed.
  • View Google Search traffic statistics for your site, including how frequently your site appears in Google Search, which search phrases lead to your site, how frequently searchers click through for those searches, and more.

2. Setting up your Bing Webmaster tool

Whenever we are stuck with any questions or need any assistance, we head nowhere but Google. But, there are other search engines in the marketplace from which you pull out some search traffic.
Bing is one of them.

bing webmaster tool

Bing, the internet search engine, accounted for approximately 7% of the worldwide search market, while market leader Google held an 86.64 per cent share. Google continues to dominate the search engine industry, with a 92.47 per cent market share as of June 2021.

Along those lines, after setting up your google search console, it’s time to set up the Bing webmaster tool.

Learn how to set up here.

3. Setting up your Google Analytics

Google Analytics is another free tool by Google which helps you with all the analytical data for your website. It helps you to find out the total number of traffic your website is getting and also from what sources, locations, and devices your visitors are landing up.

google analytics

Important Note:  Make sure to connect your Google Analytics with Google Search Console. With this action step, you can check out all your search console website data inside Google analytics.

Reading suggestions – How to use Google Analytics to Improve SEO Performance.

SEO checklist for new website

Accordingly, concluding with the Basic SEO checklist, you should follow some other principles. Henceforth, follow if you have a brand new website, make sure to follow this SEO checklist for new website. 

1. Set Up your Ahrefs account

Ahrefs is a fantastic free tool that helps you with all possible SEO analyses and benchmarks your Hemp or CBD website’s SEO performance. Along those lines, Ahrefs also helps keep track of all the issues your site has that directly impact your website. To summarize, ahrefs is the best SEO tool to help your website grow organically on the search engines.

Watch this Video by Ahrefs to have a clearer picture of it!

2. Install SEO Plugin 

Using a WordPress-built website, you should definitely, have an SEO plugin for your finest optimization possible. Undoubtedly, SEO plugins will help you with Meta tags, Meta Descriptions, and Sitemaps. 

best seo plugin

Here are some best options to go with:

  1. Rankmath (Personally Recommended)
  2. Yoast SEO
  3. All in one SEO

3. Create and submit a sitemap

An XML Sitemap is essentially a table of content for your sitemap. Using Sitemaps on your website enables efficient crawling of your website for Spider(Name for google crawler). Furthermore, it also helps with Crawlibility and Indexability for your website. 

Here is how an XML Sitemaps looks like. 


4. Encoding a Robots.txt file 

Robots.txt is a file that tells crawlers what to crawl and not crawl on your website. In other words, it is a lock to all your pages to which you do not want to get indexed on search engines. 

You can check your robots.txt as 

Putting it all together, you can use robots.txt to exclude the sensitive areas of your website. 

Conventionally, this is what robots.txt looks like.


On Page SEO Checklist 

Once accomplish all the above SEO checklist, you should stimulate your website for the first stage of SEO, i.e., RELEVANCY. 

Above all, lets us first understand why on-page SEO is one of the most core principles for SEO and Why you should enact yours towards on-page SEO. Just as important, I will also give you the perfect On-Page SEO checklist for your business to grow online. 

on page seo checklist

On-page SEO is the technique of optimizing the actual content on your website. It comprises improvements applied to visual material as well as source code content. It is the most basic signal that information that the webpage is relevant to the query by the user on the search engine. 

What are the different elements of ON Page SEO?

  1. Title Tags
  2. Meta Descriptions
  3. Header Tags
  4. URL
  5. Image 
  6. Lastly, the Content Itself. 

Below is the best practice and the checklist you should follow for Perfect On-page SEO. 

  • The primary keyword is in the title
  • The primary keyword is at the beginning of the title 
  • Primary keyword in the meta description
  • URL includes the primary keyword
  • URL DOES NOT have stop words
  • The primary keyword appears in the first 100 words
  • Subheadings are wrapped in H2
  • Primary keyword inserted in H2
  • Secondary keyword(s) inserted in H2
  • Secondary keyword(s) is used contextually
  • LSI keyword(s) is used contextually
  • The page has a minimum of 3 images
  • The primary keyword is used as an alt tag
  • LSI keyword(s) is used as alt tag
  • The primary keyword is used in the filename
  • Secondary keyword(s) is used in the filename
  • LSI keyword(s) is used in the filename

Technical SEO checklist 

Finishing up with all the ON page SEO Checklists for the relevancy of the webpage, guiding you with the best Technical SEO checklist is now what we will shift our focus on!

technical seo checklist

Talking about Technical SEO, it is all about making your website more crawlable and more indexable. Improvising website page speed and credibility to rank better and efficiently. 

Technical SEO concerns frequently prevent a website from ranking as high as possible. Here are the fundamental technical best practices that everyone should adhere to.

1. Planning your Website Architecture (New websites only)

It is critical that both users and search engines can traverse your website effortlessly. That is why you must design a coherent site structure.

To do this, create a basic mind map like follows:

site architechture

Each branch on the map should serve as an internal link, allowing search engines and people to travel between sites.

In general, there are two best practices for best Site Architecture. 

  1. Siloed Hierarchy
  2. Topic Cluster model 

2. Make sure your site is Crawlable 

Google cannot correctly index content that isn’t crawlable, so it’s worth checking the Coverage report in Google Search Console for any warnings or exclusions relating to robots.txt.


If you want Google to index any of the restricted pages properly, delete the rule triggering the block from your robots.txt file.

3. Making sure your website is indexable 

Your website is crawlable does not mean it is indexable. Indexing and crawling are not the same things. If there is ‘no index’ robot’s meta tag or x‑robots-tag on the page, indexing is impossible.

In the Coverage report, Google informs you about indexed URLs.

how to get your site indexed

This information is also included in Ahrefs’ Site Audit’s Indexability report.

Remove the ‘nonindex’ tag from any ‘nonindexed’ pages that should be indexed.

4. Making your site blazing fast 

Page speed has been a ranking factor on desktop, and since 2018, it has been a ranking factor on mobile.

It’s simple to understand why. It’s inconvenient to click on a search result and then wait for it to load. As a result, as page speed falls, the likelihood of a bounce increases.

To determine how quickly your web page loads, utilize tools such as PageSpeed Insights and GTMetrix.

how to increase page speed

Final Thoughts

SEO is a continuous process, and it is hard to cover everything that is relevant in a single checklist. Having said that, if you complete the tasks on the checklist above, you’ll be well on your way to better ranks. You’ll also most likely be well ahead of your competitors. That is all that is important.

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